Hispanic marketing agency for U.S. brands that want to sell in Spanish From Latin America · Since 2006
Your customers speak Spanish. Your ads should think in it.
We ran companies before we ran an agency. Every idea has to sell.
Award-winning craft, made in our own studio.
70 people who think in Spanish, working in your time zone.
Your brand can win the Hispanic market. We’ll show you how.
Brands that grew with us
Spanish isn’t the problem. Relevance is.
A campaign can be written in flawless Spanish and still feel like it was made for someone else. When the reference, the offer or the reason to buy belongs to another culture, Hispanic customers notice, and keep scrolling.
- It speaks the language, not the culture.Correct words, wrong world: a holiday, a joke or a family moment your customer doesn’t live.
- It assumes one Hispanic audience.A Mexican-American in Los Angeles and a Guatemalan family in Houston don’t buy for the same reasons.
- It arrives last.The Spanish version gets what’s left of the budget, the schedule and the attention.
- It reaches the wrong people.Media planned without knowing who it’s talking to spends money without moving sales.
- “It’s a no-brainer.” Translated: “Es una decisión que no requiere pensar.” Made relevant: “Ni lo pienses.”
- “Save on your phone plan.” Translated: “Ahorra en tu plan de celular.” Made relevant: “Llama a tu mamá más seguido.”
- For a grocery brand at Christmas: “Get ready for the holidays.” Translated: “Prepárate para las fiestas.” Made relevant for Central American families: “Ya huele a tamales.”
Correct Spanish isn’t enough. The reason to buy has to be theirs.
Illustrative examples, not client work. Every final line respects the product’s real conditions.
We know where they come from. We research how they live now.
Our specialty is the Central American community in the U.S. For other Hispanic segments, we research before we write, and choose Spanish, English or both.
- Roots20 years advertising in Central America: its words, humor and brands.
- Hispanic market researchHow they live in the U.S. today, by origin, generation and city.
- Test before you investWe test messages with U.S. Hispanics before the media money is spent.
Why U.S. brands choose Peter Jordan.
A bilingual Hispanic marketing agency led by partners who ran companies. Every campaign has to sell, and we measure it.
- 20yearsBusiness firstPartners who hired agencies before founding one. We start with your numbers.
- 3stepsCulturally relevantRoots, research and testing make the reason to buy theirs.
- 75+awardsAn award-winning teamOur people’s awards, here and before: Cannes Lions and Effie among them.
- 70peopleEverything in-houseStrategy, creative, video and our own studio. One team.
- 2 hmax. gapYour time zoneBetween Miami, Texas and Los Angeles: never more than two hours apart.
- $LatAm costsAn efficient budgetProduction and media planned from Latin America: more of it goes to work.
U.S. credentials
- A partner who graduated from the University of Southern California in marketing and finance
- A partner at Wizard of Ads, Austin, Texas, with English-language work for U.S. businesses
- Honda work that follows American Honda’s standards for the region
- Six consulting projects funded by USAID in Guatemala
6ways we help your brand sell in Spanish, from the idea to the sale
- Spanish-language campaignsSpanish and bilingualA story and an idea your Hispanic customers recognize as theirs.A Hispanic marketing strategy built with StoryBrand and our Brand Operating System, so every campaign is born from strategy, not from a hunch.
- TranscreationSpanish transcreation: your English campaign, reborn in Spanish.We keep your brand and your goals, and rewrite everything else so it sounds like it was made here.
- ProductionVideo and photographySpanish commercials, digital video and photography made by our own crew.Our cameras, our edit suite and our directors. Fewer vendors, fewer surprises.
- Social mediaVertical video people actually want to watch.Concepts, scripts, shooting and editing for TikTok, Reels and Shorts, and creators who speak like your customers.
- Audio marketingJingles, audio branding, voice overBrands people recognize by their sound, before they see them.Jingles and sonic branding written by a musician, not by a generator: our partner Wicho López, of Malacates, one of Guatemala’s most famous bands.
- For agenciesYour Spanish-language production partner, under your brand.You keep the client. We deliver the Spanish work, on time and on budget.
Three brands that grew with us. What it means for yours.
Honda Motorcycles · Guatemala · since 20202nd → 1stmost-ridden brand among Guatemalan riders: a brand-usage survey, comparable studies of 2021 and 2026When the stores closed, we built another way to sellRead the case →Cruz Verde Pharmacies · Guatemala · since 202268%advertising recall, 1st in the pharmacy category (Explico brand study, May 2026)The pharmacy that talked about feeling good when everyone talked about illnessRead the case →Suzuki Motorcycles · Guatemala · since 202412.7%share of new motorcycle registrations, 2nd place, January–August 2026; registrations up 14% vs. the same period of 2025 (ASIM, SAT)The brand that needed to win a new generation without losing the one that made it greatRead the case →
What ourclients say
We tell you the strategy. They tell you the result.
The work
