Honda Motorcycles · Guatemala · since 2020
When the stores closed, we built another way to sell
The problem
In 2020 the pandemic closed Honda’s stores. People still needed motorcycles to work and move safely, but they could no longer reach the showroom.
The idea
We turned advertising into a sales channel: research, creative and digital media generating prospects, and a Digital Sales Center following each one until the sale. Every sale fed back into the next campaign.
2nd → 1st
most-ridden brand among Guatemalan riders: a brand-usage survey, comparable studies of 2021 and 2026
20.7%
share of new motorcycle registrations, a sales measure: 1st place, January–August 2026 (ASIM, SAT registrations)
What it proves for a U.S. brand: We connect media investment to sales, not just to clicks. Honda’s growth also reflects its product and dealer network; our contribution is the system that turns advertising into sales opportunities.
Cruz Verde Pharmacies · Guatemala · since 2022
The pharmacy that talked about feeling good when everyone talked about illness
The problem
Cruz Verde led the category in sales, but its competitor owned a stronger place in people’s memory. Products and prices were practically the same.
The idea
Our research found what the category had missed: nobody wants to go to a pharmacy. We stopped talking about illness and started talking about feeling good, with a whistle as the brand’s sound, because there was no budget for a jingle.
68%
advertising recall, 1st in the pharmacy category (Explico brand study, May 2026)
What it proves for a U.S. brand: We build brands people remember, even when the budget is tight.
Suzuki Motorcycles · Guatemala · since 2024
The brand that needed to win a new generation without losing the one that made it great
The problem
Suzuki spoke mainly to older buyers while new, younger customers were entering the category with different motivations and media habits.
The idea
Since 2024 we have redesigned audiences, creative and media for younger buyers, kept loyal customers on board and connected the advertising to prospect follow-up.
12.7%
share of new motorcycle registrations, 2nd place, January–August 2026; registrations up 14% vs. the same period of 2025 (ASIM, SAT)
10% → 20%
of riders aged 26 to 35 ride a Suzuki, 2021–2026 (Explico). The brand was already rising before we joined in 2024; since then our work has focused on these younger riders
What it proves for a U.S. brand: We help a brand with momentum reach younger buyers while keeping its loyal base: a challenge similar to the one brands face with second- and third-generation Hispanics.
Business first, from day one
In our early years, we led a highly successful pricing consultancy for Bayer’s chemical division in Guatemala, with Bayer’s team in Germany involved: marketing and finance working together, as we still do.
Used to global brand standards
We create within the guidelines and approval processes of global brands. Our Honda work, through its distributor in Guatemala, follows the standards of American Honda, which oversees the brand in the region. We also work for Suzuki and Vespa in Central America, have created jingles for Burger King and Sizzler, and have delivered work reviewed by Bayer in Germany.
Sources: comparable motorcycle-rider studies, Guatemala, 2021 and 2026 · ASIM, new motorcycle registrations (SAT), January–August 2026 · Explico brand studies. Results published with each client’s permission.