About us
We know how a CEO reads a budget because we sat in that chair. That’s why advertising, for us, has to perform, and we measure it.
The chef
Co-founder and Co-CEO
He spent twenty years on the advertiser’s side: he opened Guatemala’s first food court and brought Sizzler to the country. That’s where he learned to measure advertising where it matters most, in business results. He graduated from the University of Southern California (USC), with majors in marketing and finance. In 2006 he founded Peter Jordan, which he runs today with Willy Paiz.
The banker
Co-founder and Co-CEO
An entrepreneur at heart and a business administrator specialized in finance, he worked for years in banking. He came to the agency with the eyes of someone who approves budgets: without numbers, there’s no way to know if an effort makes sense. Today he runs the agency and new business with Manuel.
The musician
Partner
Keyboardist of Malacates for twenty years and a voting member of the Grammys and Latin Grammys. You may have heard his jingles: many are part of the country’s advertising memory. He joined his partners convinced that the best advertising comes from thinking better. He is also a Wizard of Ads partner, the Austin, Texas group founded by best-selling author Roy H. Williams, and through it he has created English-language advertising for U.S. businesses.
Track record with U.S. institutions
Peter Jordan was a registered consultant for the United States Agency for International Development (USAID) and completed at least six consulting projects funded by it in Guatemala, helping businesses outside the capital grow through marketing. It meant meeting U.S. standards for proposals, reporting and accountability, and working with the communities many Central American families in the U.S. come from.
We have also served as the local partner for U.S. consultants on a national campaign in Guatemala, coordinating strategy and execution between both teams.
Millions of Guatemalans, Salvadorans and Hondurans live in Los Angeles, Houston, Miami, Washington and New York. We’ve spent twenty years advertising to their families back home. We know the words, the humor and the brands they grew up with, and they still buy them.
A natural fit for remittances, airlines, telecom, food and retail brands that want to win this audience.
Many came from international networks like TBWA and BBDO or from the region’s best independent agencies. They’re here for a reason not every agency offers: their ideas get measured. The awards count each person’s full career, at Peter Jordan and before.
We ran companies before we ran an agency. That’s why every idea has to sell, and we measure it.
Tell us about your brand. We listen first, in English or in Spanish.
Offices in Guatemala, El Salvador, Honduras, Costa Rica and Panama · Serving the United States
4 ways to talk to us. Pick yours.
Contact · Peter Jordan
Brief · Peter Jordan
Six questions. With this we prepare our first conversation.
Our home site, in Spanish
Nuestro sitio en español cuenta todo lo que hacemos en Latinoamérica: estrategia, investigación de mercados, medios y ventas digitales.
Ir a peterjordan.gt →Site map